Community | Consumer | Therapeutic | Professional |
|---|---|---|---|
| Connect with large groups of individuals in a specific population seeking quality, relevant content. | Focus on quantifiable characteristics of specific demographics, such as gender, age, ethnicity, location, more. | Reach patients, caregivers, and others looking for particular disease state information and resources. | Target your B2B message to industry professionals, such as brand managers, prescribers, or brokers, who are searching for thought leader content. |